Beganik Strategy + Design and INGCO International Help City of Saint Paul Create Multilingual Marketing Communications to Launch a New, City-wide Single Sort Recycling Campaign

April 17th, 2014 by Guest Blogger

All In program logoLaunching a single sort waste reduction program may not be new, but how the City of Saint Paul made sure people across the city and across cultural lines understood the new effort was unique. Saint Paul partnered with Beganik Strategy + Design and INGCO International, to create a comprehensive marketing campaign to help launch “All In,” a new, single sort waste reduction program. The team was able to create a variety of effective, culturally appropriate, multilingual communication materials including a video that makes it possible for the city to engage its diverse population to take part in the program.

Read the full story and check out the video

About Beganik Strategy + Design

Saint Paul-based Beganik Strategy + Design is a distinctive studio of cross-disciplinary professionals with the depth of knowledge and experience to think strategically and execute smartly. Since 1998, they have been providing brand-focused solutions for a multitude of marketing and design challenges. No matter what avenue the communications take, the Beganik team manages to craft strong marketing messages that directly impact their clients’ bottom lines.

About INGCO International

INGCO International was founded by Ingrid Christensen in 2006. INGCO International provides global marketing, translation and interpreting services in more than 200 languages across the globe. Christensen and her team have worked with numerous cultural groups and a wide variety of companies and non-profit organizations, including Medtronic, 3M, Coloplast, the Mall of America and the University of Minnesota Department of Biodiversity. INGCO’s philosophy is to have fun and create long-term relationships with its clients. Based on the principle that every person, every client, deserves equal access to language, the company’s goal is to preserve the art of language through interpretation and translation.

Get to Know YPro – Riley Karbon

April 3rd, 2014 by Keely Schaust

Who are you?

Riley Elizabeth Karbon (@rileykarbon), Minnesota born and raised with enthusiasm to share. I graduated from Gustavus in 2009 (watch out, Gusties are everywhere) with a degree in Political Science. I’m an aunt to two cute littleRK LSP Photo boys, a step-dog parent, a very loyal friend and a currently a 2014 member of Leadership St. Paul (the best class ever)!

What do you do? 

I have the best job in the world. I’m a fundraiser for Neighborhood House! Many people think that asking for money is hard/terrible/akin to cutting off an appendage, but I assure you it’s a blast. Here’s the secret: Fundraising is never about the money, it’s about creating and maintaining relationships between the nonprofit and donors.

Tell us something about non-profits that we don’t know.

Like businesses, nonprofits must have strong financial, human resources, marketing and business practices to thrive. I’m proud to tell you that Neighborhood House is an expert at all of these and I’d love to tell you about them sometime!

How can members of Y-Pro help Neighborhood House?

Many Y-Pro members have been generous to Neighborhood House. They/their organizations are needed in one of three ways:

  • Host a food drive for our food shelves (Fun Fact: We have two, one on the West Side and one in Highland Park)
  • Get a group of co-workers together and come read with our English Language Learning students or distribute food to food insecure St. Paul families for an afternoon this summer
  • Become a sponsor of our fabulous annual fall event, Revel with a Cause

Please contact Riley to get more information! ( or 651-789-3626).

Why did you join Y-Pro?

I had heard that of all the networking opportunities in the Twin Cities, getting involved with the Saint Paul Area Chamber’s group would bring the most energetic, connected, fun leaders together. SPACC Y-Pro has not disappointed.

What is your favorite Y-Pro moment?

The tour of Gillette Children’s Hospital and the visit to the workshop where they make adaptive equipment for children in wheelchairs was a special time for me.  One of my college roommates has a special needs baby who may soon need the services of Gillette.  I am proud of our community because it places a priority on supporting this hospital which helps children from all over the world live better lives.

How has Y-Pro helped you personally and professionally?

Personally, Y-Pro has provided a forum to me and other St. Paul-minded friends to get together and meet other Young Professionals like ourselves. Professionally, many Y-Pro members have asked their organizations to do food drives for Neighborhood House and several have helped me get in touch with key contacts to talk about sponsorship.

What do you like to do when you aren’t working or going to Y-Pro events?

Fundraising is an incredibly creative job and that spills over into my social life as well. I sing in VocalPoint Chorus, a local auditioned choir that holds concerts and fundraisers for local nonprofits. This year they chose Neighborhood House as the beneficiary,  which was a fun blending of my personal and professional life. Blues dancing, swinging really heavy kettlebells around for fun and looking for local art in honor of my 2014 art-buying resolution keep me busy. Please send me your favorite local artists/venues! ( or @rileykarbon).

Where is the coolest place you have traveled to?

While studying abroad in Prague in 2008, I made friends with a woman who grew up in Nepal. We have remained friends ever since and last year I attended her week long wedding in Kathmandu, Nepal. It was the most incredible experience of my life and definitely worth the 54 hours of travel it took to get there. If you need any tips about sleeping in airports, getting by without luggage for five days or getting airport personnel to give you the meal voucher they promised when your flight gets delayed another six hours, let’s chat.

What is your favorite food?  

Anything that the cooks of Travail put in front of me. If you haven’t been there yet, go! Better yet, take me and then lets get Y-Pro to lobby them to open a restaurant in downtown St. Paul.


Reminder: Windows XP Goes End Of Life In 10 Business Days

March 27th, 2014 by Guest Blogger

Just a reminder that if you or someone in your business is still using Windows XP, you’re in for a big shock. As of April 8th, Microsoft is taking Windows XP end of life; but what does that mean for your business?

Potentially big financial costs, reputation damage, security risks and of course, added stress are all at stake if you don’t take action. And…all this is happening in less than 10 business days.

Brendon Liner of nology, a Minneapolis Cloud Service and IT Provider, was just featured in an episode of Business In America TV. Watch the brief episode to learn how to prevent this from becoming an issue in your business. Watch the video now!

Get to Know YPro – Michael Miller

March 5th, 2014 by Keely Schaust

Who are you?                                                                                         McNamara 15

Michael Miller, an Insurance Professional by day, sports enthusiast by night.

 What do you do?

I sell Personal (Home & Auto) and Business Insurance for McNamara Company, an Independent Agency in White Bear Lake.

Tell us something very few people know about your job?

The amount of documentation required is far more than people realize.  From texts, to e-mails to applications, everything has to be saved for compliance.

Do you travel for work?  If so, anywhere exciting?


Why did you join Y-Pro?

To connect and interact with fellow highly motivated young professionals who want to make a difference in business  community.

 What’s your favorite moment or event from your time in Y-Pro?

My first event was a tour of the Excel before the RNC where I met people I’m still friends with today.  The Holiday Party this past year at the Crowne Plaza was also amazing.

How has Y-Pro helped you personally and/or professionally?

I’ve made friendships that have stood the test of time.  I’ve also been able to refer and get referrals that have lead to my business expanding and growing exponentially. 

What do you do when you aren’t working or going to Y-Pro events?  

Checking out local restaurants, meeting up with friends and getting outside as much as possible.

What is your favorite animal and why?  

Dogs and Golden Retrievers in particular.  I’ve had Golden’s in my family since I was 4 and am constantly amazed at how smart and caring they can be.

Chambers host Gateway Legislative Breakfast featuring US Congresswoman Betty McCollum

February 24th, 2014 by Scott Beauchamp

On the morning of Thursday February 20th, the Saint Paul Area and Woodbury Area Chambers of Commerce hosted a breakfast to raise awareness for the need of a transit line along the Gateway Corridor. This meeting featured elected officials and business leaders learning about the current efforts along the corridor and discussing strategies for how to advance the project. US Congresswoman Betty McCollum spoke about the need for unity in the east metro and called for community leaders to rally behind the efforts already underway. The Gateway Corridor stretches from downtown Saint Paul along I-94 east to the St. Croix River. Currently a Draft Environmental Impact Study is underway and the corridor is asking for $5M in bonding from the legislature. Learn more about the project and its current status here and watch a video recap of the meeting here.

Evolving from Magnetic to EMV Chip and PIN Card Technology

February 11th, 2014 by Guest Blogger


By Marnie Och-Raleigh, Evolve Systems

Making policy with the right information

It’s difficult to watch the Congressional hearings and listen to the information they are discussing when a significant percentage of the data they are discussing is not accurate.  Our elected officials are acting as experts in a very complex field and it’s apparent they don’t have a deep understanding of the market.  I am concerned their recommendations will not completely solve the issue and we will once again be sitting in a vulnerable position.

2015 EMV implementation maybe unrealistic

EMV is here to stay, it’s not going away, but the aggressive time line to have it implemented in 2015 is not realistic.  We expect banks to issue dual cards over the next several years, a dual card has both the traditional magnetic strip on the back of the card and also the Chip/PIN embedded in the cards.  The old terminals can accept the dual card but without being upgraded at the merchant level for recognition capture of the Chip/PIN we will still have gaping holes of vulnerability.

Security should come from web servers, equipment and PCI compliance

Over 70% of theft in the world is directly connected to identity theft and over 50% of the fraud cases in the world happen in the United States.  Moving towards the EMV Chip/Pin arena will be successful in card present transactions because of the validation process, it requires the original chip validation, but it does not address the issue we experienced with the Target Corporation.  EMV would not have stopped their breach because it was at their server level and not the terminal level.

Many merchants complain about the process and questionnaire they are required to complete to receive their PCI certificate. PCI Security standards are the major credit card brands’ 12 requirements to verify that merchants are securing cardholder data.

If they are not compliant they receive a penalty fee and then are frustrated at the amount of money they pay for their services.

Plan to invest in security to protect your business and your customers

In 2007 we were one of the first companies to introduce a pay-at-the-table credit card machine, allowing a server to bring the credit card terminal directly to a client to finalize their own transaction.  While this was revolutionary, we were surprised the acceptance was not more widespread.  We see this process being accepted in Europe, unfortunately we had little adoption because of the cost of the machines.  The cost of the machine was minuscule in comparison of the penalties they would pay should a breach happen, business owners had little to no interest in making the investment to protect their business against fraud.

With the industry moving towards point-to-point encryption, we see positive solutions being developed, unfortunately we also know the criminals and masterminds behind the corruptions are always working furious to crack the next security levels.

We hope the recent tragedy and fraud committed against Target, Nieman Marcus, Michaels, their customers and others will be seen as a wake-up call for all businesses accepting credit cards and that they will need to make the investment in their own equipment upgrades and own their own security enhancements across all their technical systems.  This is part of the cost of business and processing payments through debit and credit cards.

City of Saint Paul Debuts Westside Flats Master Plan

February 11th, 2014 by Scott Beauchamp

The City of Saint Paul has debuted the first draft of their Westside Flats master plan. This plan outlines development options for the flats area located between Wabasha and the Lafayette Bridge on the west side. This plan calls for areas of residential, commercial, and light industrial mixed use development. This all purpose neighborhood will offer many options for residents to connect with local neighborhoods, while still remaining close to the vibrant downtown. The first step of the plan will debut this spring with the opening of the West Side Flats apartments. Currently the rest of the plan is in the Public Review phase. Click here for more info.

Beginners Guide to Transit in the East Metro

February 7th, 2014 by Scott Beauchamp

With the opening of the Green Line and troubles on Southwest getting a lot of attention in the press, it’s easy to lose track of what’s going on in the East Metro. There are so many corridors and studies taking place that it can be tough to keep up with them all. Well if this is you, fear no more because The Chamber has you covered. We have created an easy to understand guide to all the ongoing transit projects detailing where they are and how long they have until construction. This guide gives a brief overview of the federal funding process and shows a timeline of each corridor. Check it out to learn more and feel free to share it with your friends!

Metro Cities Host Statewide Water Forum

February 7th, 2014 by Scott Beauchamp

Last Thursday January 30th, Metro Cities convened a group of stakeholders from across the state to learn about the water use issue facing Minnesota. The forum featured a panel of experts presenting on topics ranging from water contamination to future water shortage dangers. The forum was an opportunity for discussion and connections between agencies that have an interest in keeping Minnesota’s water clean and plentiful. Find out more on the forum here.

Expanding the Impact of Media Coverage

February 4th, 2014 by admin

Social news:  Expanding the impact of media coverage

By Chris Duffy

In the domain of media relations, there are few better feelings than generating exceptional news coverage on behalf of a client; that’s why pitching stories to reporters is one of our bread-and-butter services here at Goff Public.  After a great story hits the public eye, the natural reaction is to say, “Well that was fun,” and move on to the next project.  But this response results in a missed opportunity.  Because we live in a world of digital sharing, we challenge our clients to think about media coverage as a promotional piece that lasts long after the story hits.

When a news story is posted online, organizations can increase the reach of the story by distributing it to their key audiences on company and/or personal social media accounts.  Below are some of the online channels we have found to be impactful for our clients.

  •  Facebook
  • Twitter

-          Retweeting the news organization’s link to the story

-          Tweet at the reporter thanking them for the coverage

  • LinkedIn
  • Website
  • Blog
  • E-mail blast
  • E-newsletter
  • Personal e-mails

-          Friends/supporters of your organization

-          Chambers of commerce or other membership organizations

Don’t be bashful about sharing the piece more than once.  Just make sure you change the message that accompanies the link.  Try pulling out memorable quotes or highlighting a unique fact from the story.

People don’t seek out news like they used to; the news comes to them.  That’s why we believe that secondary sharing of news stories should be included in every modern-day media strategy.